They take bets "up-front", meaning the bettor must pay the sportsbook before placing the bet. Visualcap 1 day ago. The section on sports is short but dramatic. Stadium anthem Football chant Fight song. A sports book may choose to buy in-play futures wagers at a price below the actual payout before a championship is decided if the potential payout is very high and thus, damaging to the sports book due to the money that may be lost.This is thought to represent only 1% of the total sports bets placed each year in more recent estimates have pegged the US gambling market in the vicinity of. Today's infographic from Longitude breaks down America's multi-billion dollar sports betting industry. It shows the four states where fixed odds. Betting on computer game competitions, or e-sports, is set to generate significant revenues for gambling operators, according to industry experts. The big business of Esports AM ET Thu, 12 May | Fans are.